“Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”Ī Facebook spokesperson told MarketWatch the stock will start trading under a new ticker symbol it has reserved, MVRS, starting Dec. “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said. The change reflects the company’s hard pivot into what it calls the “next evolution of social technology,” where mixed reality brings people together to play games, exercise, watch concerts together, work remotely and communicate. Investors so far like it: Facebook’s stock ended 1.5% higher Thursday after the announcement was made.įacebook’s name shift was announced by Zuckerberg during the company’s Connect conference. Whether that is enough to rehabilitate the company’s tattered reputation is unlikely, branding experts told MarketWatch. hope it helps rebrand the beleaguered company and repositions it as a metaverse player. Meta doesn’t exactly roll off the tongue, but Zuckerberg & Co.
